Book: “Made to Stick” by Dan Heath and Chip Heath
January 29, 2011
I read Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath a couple years ago. I enjoyed the illustrations as well as the information they shared. It is a great book and whether you are a student, business person or professional it gives a lot of good insights. Below are six quick points they made in the book:
- Simplicity
- Unexpectedness
- Concreteness
- Credibility
- Emotions
- Stories
