I read Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath a couple years ago.  I enjoyed the illustrations as well as the information they shared.  It is a great book and whether you are a student, business person or professional it gives a lot of good insights.  Below are six quick points they made in the book:

• Simplicity
• Unexpectedness
• Concreteness
• Credibility
• Emotions
• Stories