Book: “The Impact Equation” by Chris Brogan & Julien Smith
I received a preview book copy of The Impact Equation by Chris Brogan and Julien Smith. The subtitle to the book is “Are you making things happen OR just making noise?” I loved their title because we get hit with a ton of information from all directions every time we go online. How do companies, blogs, and any other items of importance have a chance to get our attention with everything being thrown at us? What makes those few stand out?
When I first started blogging I felt like no one was reading it…..some days especially in the very beginning that it was a waste of time (who would want to read what I was writing about anyway)…….and I looked at all the “numbers”. If there was a dip in stats I would be upset or stressed about it. Now I don’t stress about my numbers much at all because I am focusing more on writing and all the fun stuff that I want to share with my readers. I still have a long way to go and a lot to learn but I was very excited to get a copy of Chris Brogan’s and Julien Smith’s new book because I have been thinking about this very topic.
It my goal to make a positive impact on the lives around me and one of the ways I reach out to people is through my blog. Although, at the same time it is important I take the time to review how things are going I have to evaluate how much of an impact I really am making. Is the impact I am making on my readers positive? I really liked how Chris and Julien’s book encouraged me to evaluate many areas, they even shared a great CREATE acronym to help.
Here are a few things I took away from Chris & Julien’s book:
- CREATE acronym (i.g. Impact = Contrast * [Reach + Exposure + Articulation + Trust + Echo])
- Spend more time giving thought and refining my ideas
- Share the great ideas of others – the “give before you get” principle
If you have a presence online whether it is through your business, blog, or social media accounts to stay in touch with family and friends this is a great book to read.
